Company News, Marketing News

P & G’s Ivory Soap

Also, P&G’s Ivory Soap found its new Ivory baby in Portland, OR. Isabel Walth won a $50,000 college scholarship and will appear in ads for Ivory Moisturizing body wash after winning the Next Generation Ivory Baby contest. In other news, to sponsor the blue-green Mr. Clean AutoDry Carwash racecar, P&G has asked Wally Dallenbach to drive the car in five NASCAR Busch Grand National races.

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